Real estate branding
Real estate developer brand
Stages of brand development for a real estate developer
Deliverables and price
- Brand analytics
- Positioning
- Brand platform
- Naming
- Identity
- Brand book
- Brand analytics
- Positioning
- Brand platform
- Naming
- Identity
- Brand book
Our work
- Residential complex brand
- Wayfinding design
- Creative concepts
- Website development
- Communication strategy
- International projects
Residential complex brand
A residential complex brand sells not walls and utilities, but emotions, a lifestyle and your buyer's dream.
When the supply of new housing is enormous, it is the brand of the residential complex that becomes the key factor of choice. It brings concrete and glass to life, filling them with meaning, values and the promise of a certain quality of life. A strong residential brand creates demand already at the excavation stage, helps sell at a higher price and builds a loyal community of future residents.
Price: from RUB 1.5 million, from 1.5 months
Wayfinding design
We create intuitive and aesthetic wayfinding systems for residential complexes, sales offices and public spaces. We help future residents and guests find their way easily, reinforcing a positive perception of the brand and its care for comfort.
Price: from RUB 3.4 million, from 2 months
Creative concepts
We develop bright, effective creative ideas for advertising campaigns. We find unique triggers that capture the attention of the target audience, raise awareness and engagement, and ultimately convert into leads and sales.
Price: from RUB 690 thousand, from 2 weeks
Website development
We build modern, high-converting landing pages and multi-page websites for developers and residential complexes. We focus on user convenience, unique design and CRM integration for effective lead management.
Price: from RUB 590 thousand, from 1 month
Communication strategy
We develop a detailed plan for engaging your audience at every stage of the customer journey. We define the key messages, communication channels and content formats that consistently lead a prospect from first contact to purchase.
Price: from RUB 890 thousand, from 1 month
International projects
We deliver the full branding cycle for developers taking projects to international markets. We take into account cultural specifics, local trends and legal requirements to create a relevant and successful brand.
Price: from RUB 4.4 million, from 4 months
The Brandson team
Elena Root
CEO
Irina Chtetsova
Brand Director
Ksenia Filippova
Brand Director
Lidia Martynenko
Brand Director
Pavel Koval
Marketing Director
Kirill Volkov
Business Development Director
Ksenia Deryagina
PR Director
Jorg van der Hoven
Partner (Asia)
Bob van der Lee
Partner (Europe)
Our advantages
The Brand Evolution technology
External communications
Digital communications
Market and competitors
Company strategy
Target audience
Visual attributes
Verbal attributes
USP positioning
ESP positioning
Brand legend and character
FAQ
Send a request
to discuss
your project
Send a request
to discuss your project

