Brandson: Leading Creative Branding Agency in Moscow

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Brandson | Total Skills Network consulting group brings together more than 200 top-tier specialists in marketing strategy, communications and design with experience working with major international and Russian brands. The top 10 companies of the RBC 500 ranking are among our regular clients. Exchanging experience and ideas with our Dutch colleagues, we are jointly developing the unique Brand Evolution technology. The key value of working with us is access to the expertise of our people, each of whom is unique. Meet the key experts of our large team.

We are an international team that takes responsibility for results. Our people have a deep understanding of the specifics of working with large companies and state corporations. Wide-ranging interests, a creative approach and analytical methods help us offer effective and beautiful solutions in branding and marketing. We have delivered more than 2,000 projects and have 55 years of combined experience.

Elena Root

CEO

Irina Chtetsova

Brand Director

Pavel Koval

Marketing Director

Jorg van der Hoven

Partner (Asia)

Bob van der Lee

Partner (Europe)

We are an international team that takes responsibility for results. Our people have a deep understanding of the specifics of working with large companies and state corporations. Wide-ranging interests, a creative approach and analytical methods help us offer effective and beautiful solutions in branding and marketing. We have delivered more than 2,000 projects and have 55 years of combined experience.

1

Hybrid business solutions, achieving
maximum results with minimum resources

2

A cross-disciplinary approach, achieving
maximum results with minimum resources

3

A proprietary methodology for working with the target audience,
drawing on advances in psychology and
cognitive science

4

Unprecedented experience, including major
international projects

5

A scientific foundation, use of cutting-edge technologies

Our proprietary technology makes it possible to diagnose the state of a brand
at minimum cost and develop the optimal strategy for working with it.

More about the technology

Implementation

External communications
Digital communications

Brand audit

Market and competitors
Company strategy
Target audience

Brand atributes

Visual attributes
Verbal attributes

Brand strategy

USP positioning
ESP positioning
Brand legend and character

At the heart of the methodology — an approach adapted for Russia which, for more than 50 years,
has enabled our partners from the Netherlands to solve a wide variety of business challenges in
branding, strategic consulting and change management.

About Us

Key experts

Our advantages

The Brand Evolution technology

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