Brand development
What is branding?
Why do you need branding?
1
Greater brand awareness
2
The ability to stand out
from competitors
3
Higher profits
4
Stronger consumer loyalty
5
Added value that is built into the price of a product or service
Key elements of branding
Our work
Stages of brand development
Brand audit
Before we begin developing visual concepts, we carefully and thoughtfully study the client's business, the competitive landscape, and the specifics of the target audience. We analyze current market trends and the tastes and needs of your target audience, and look for competitors' strengths and weaknesses so that your business stands out against them.
The analysis will determine:
The analysis will determine:
- The state of the market
- Competitor characteristics
- The preferences and needs of the target audience
- The goals and objectives of the corporate identity
Defining the goals and objectives of the corporate identity is essential to understanding what kind of brand image needs to be created.
Together with you, we will answer the key questions:
- What is the company's mission?
- What values do you want to convey to your audience?
- What key goals should branding help achieve (greater awareness, loyalty, etc.)?
Brand platform development
Before moving on to the name and visual image, we create the brand's foundation of meaning: its ideology and character. We help articulate the values, mission, and unique traits that will underpin all further brand development and form the basis of communication with your audience.
While developing the platform, together we will create:
- The brand vision and mission that will define its strategic path
- A system of values that reflects your company's philosophy
- A unique brand character that will set you apart from competitors
- The brand promise that we will deliver to your audience
Creating a platform is an opportunity to understand your customer more deeply and lay a solid foundation for a long-term relationship with them.
Together we will look for answers to the key questions:
- What makes your offering unique in the market?
- What values do you share with your target audience?
- What role do you want to play in your customers' lives?
Verbal identity
We find the precise words that will convey the essence of the brand to the audience and stay in their memory. We create a name that reflects the company's character and values, evokes the right associations, and strengthens its market positioning.
As part of the verbal identity, we offer:
- Several well-developed name options with a rationale for each
- Taglines and key messages for different communication channels
- A brand tone of voice: a unified style of communicating with the audience
- Advice on registering and legally protecting the name
Developing a name is not just a creative process but a strategic task that requires a deep understanding of the market and audience.
We will help you find answers to the important questions:
- Which name best reflects the brand's character?
- How will the name be perceived in your target market?
- What associations and emotions will the name evoke in the audience?
Visual identity
We turn strategy into a memorable visual image that builds brand recognition and trust. We create several complete concepts, each of which reveals the brand's character in its own way and can be adapted to different tasks.
What the work on the visual image includes:
- Development of several unique visual concepts
- Creation of the logo and graphic system
- Selection of the color and typeface palette
- Demonstration of the concepts on key brand touchpoints
- Refinement of the chosen option based on your feedback
The visual image is the face of your brand, and it should reflect the brand's character and values.
Together we will determine:
- Which visual concept best conveys the brand's values?
- Which image will set you apart from competitors most powerfully?
- How will the concept work across different communication channels?
Brand implementation
We create detailed guidelines that help maintain brand integrity as the brand scales and works with different contractors. The brand book becomes a reliable tool for upholding a single standard of quality at every point of contact with the audience.
The brand book includes:
- A strategic section covering the brand ideology
- Detailed standards for the use of every element
- Rules for applying the identity to the main brand touchpoints
- Recommendations for adapting it to different formats
Creating a brand book is an investment in the long-term integrity and recognition of your brand.
We will help solve the key challenges:
- How to ensure a consistent identity across all touchpoints?
- What are the rules for using the brand elements?
- How to scale the brand without losing perceived quality?
Deliverables and cost
Deliverables and price
What's included:
Get a quote
Get a quote
- Brand analytics
- Positioning
- Brand platform
- Naming
- Identity
- Brand book
from RUB 1 million
from 1.5 months
- Brand analytics
- Positioning
- Brand platform
- Naming
- Identity
- Brand book
from RUB 1 million
from 1.5 months
The Brandson team
Elena Root
CEO
Irina Chtetsova
Brand Director
Ksenia Filippova
Brand Director
Lidia Martynenko
Brand Director
Pavel Koval
Marketing Director
Kirill Volkov
Business Development Director
Ksenia Deryagina
PR Director
Jorg van der Hoven
Partner (Asia)
Bob van der Lee
Partner (Europe)
Our advantages
1
Hybrid business solutions,
delivering maximum results
with minimum resources
2
A cross-disciplinary approach that achieves maximum results with minimum resources
3
A proprietary methodology for working with target audiences, drawing on advances in psychology and cognitive science
4
Unparalleled experience, including major international projects
5
A scientific foundation and the use
of cutting-edge technologies
The Brand Evolution technology
Implementation
External communications
Digital communications
Brand audit
Market and competitors
Company strategy
Target audience
Brand atributes
Visual attributes
Verbal attributes
Brand strategy
USP positioning
ESP positioning
Brand legend and character
FAQ
WHY DO YOU NEED BRANDING?
A well-built brand is essential whenever you need to create a cohesive, coherent image of a company, product, or person for an external or internal audience.
Branding is especially important:
- in mature markets, where competition is intense and many market niches are already taken
- at an early stage of market development, when a strong brand can become a significant competitive advantage
- when a product, service, or technology lacks a unique selling proposition
HOW DO WE DO BRANDING?
We create brands using our proprietary Brand Evolution methodology, which allows us to select the strategic tools and techniques best suited to the client's specific situation.
Brand development using our methodology includes four stages:
— Brand audit.
At this stage we conduct research: we review the incoming information, analyze competitors, and talk to the brand's founders, experts, and potential and existing customers. Using our proprietary analytical tools, we identify the most advantageous position for the brand in the market.
At this stage we conduct research: we review the incoming information, analyze competitors, and talk to the brand's founders, experts, and potential and existing customers. Using our proprietary analytical tools, we identify the most advantageous position for the brand in the market.
— Brand platform.
This concise document contains all the core meanings the brand will communicate to its audience and serves as the basis for all further communication, from the "About us" section and the "Order" button on the website to the smallest advertising layout.
This concise document contains all the core meanings the brand will communicate to its audience and serves as the basis for all further communication, from the "About us" section and the "Order" button on the website to the smallest advertising layout.
— Identity.
Only at this stage do we begin developing the logo and corporate identity, whose purpose is to communicate, as vividly and effectively as possible, the meanings and ideas that will resonate with consumers. Beyond the brand's visual attributes, we can also successfully develop its verbal ones, since the purpose of the name, tagline, and descriptor is likewise to convey to the audience the meanings the company has embraced.
Only at this stage do we begin developing the logo and corporate identity, whose purpose is to communicate, as vividly and effectively as possible, the meanings and ideas that will resonate with consumers. Beyond the brand's visual attributes, we can also successfully develop its verbal ones, since the purpose of the name, tagline, and descriptor is likewise to convey to the audience the meanings the company has embraced.
— Implementation.
Company brand development concludes with the implementation stage, which can include a wide range of work: from brand rollout workshops to writing a communication strategy, from building an employer brand to interior design for office spaces and other brand touchpoints, from website development to launching advertising campaigns.
Company brand development concludes with the implementation stage, which can include a wide range of work: from brand rollout workshops to writing a communication strategy, from building an employer brand to interior design for office spaces and other brand touchpoints, from website development to launching advertising campaigns.
WHY BUILD YOUR BRAND WITH BRANDSON?
Market effectiveness.
The brands we create work because they are based on a thoughtful analysis of the company and its business strategy, target audience, and competitive landscape.
The brands we create work because they are based on a thoughtful analysis of the company and its business strategy, target audience, and competitive landscape.
International experience.
Thanks to the Total Skills Network partner network, we can factor in international trends faster than others.
Thanks to the Total Skills Network partner network, we can factor in international trends faster than others.
Brand consistency.
We ensure brand integrity and efficient project timing because our project managers, marketers, strategists, designers, and copywriters work together as one in-house team.
We ensure brand integrity and efficient project timing because our project managers, marketers, strategists, designers, and copywriters work together as one in-house team.
Budget savings, both during brand development (we use only the tools that are truly necessary) and as a result of it (a successful, consistent brand requires 15% less advertising investment).
PRICING AND TIMELINE
The price and timeline for brand development depend on the complexity of the project and the scope of work. The minimum cost, excluding special offers, and the approximate timeline, excluding approvals, start at RUB 1 million and one and a half months.
Send us a request and we will promptly prepare a proposal based on your information.
Send a request
to discuss
your project
Send a request
to discuss your project
team photo
