Packaging Design
In a highly competitive environment, packaging is a key decision-making factor in the B2C sector and one of the most underrated drivers of loyalty in B2B marketing.
We develop packaging that stands out in the competitive field, based on an understanding of the product's consumer value, the motivation, behaviour and preferences of the target audience, and the functional and emotional advantages of the brand.
View projectsYou are launching a new product line.
Regardless of the category the line belongs to, every line needs a strategy on which the design is based. A new product line may be more readily perceived by a different segment of the audience, or its place may be in an adjacent niche, which must also be taken into account when developing the design.
The geography of your product's presence is changing or expanding. Packaging must adapt not only to the industry but also to the specifics of the local market, which can only be identified through detailed research.
Your packaging design is outdated. Design trends change quickly and, accordingly, so does consumer perception of the design. If your sales are gradually declining, the reason may well be the outdated packaging design rather than the product itself.
Packaging design creation includes several stages:
— Analysis or revision of the brand platform.
We immerse ourselves in the brand's values and the key meanings it must convey to the consumer, as well as consumer insights. Where necessary, we conduct research to adjust the brand strategy (or, if there is none — to build it from scratch). We study current trends and the best examples of product packaging specifically in your category. On request — we optimise the principles of line architecture.
— Creative packaging concepts.
We shape distinct visual and semantic directions for the future packaging, all standing on a single strategic foundation.
— Adaptation.
We refine the design, roll the packaging out across lines and individual SKUs, select materials and adapt it to the product.
— Logo book.
We formulate the rules for using the design on the packaging.
FMCG experience.
We have worked in a wide variety of product categories — from nutrition bars to gingerbread, from alcohol to biscuits. We know the key global and Russian trends and understand the specifics of the production process and its cost.
Fundamental approach.
Our team of marketing specialists and brand strategists sets the direction of the design based on in-depth analysis of the market and the product's audience.
Budget savings — we use only the tools that are truly necessary and maximise the communication value of the packaging, thereby reducing the amount of BTL support required.
The cost and timeline of packaging development depend on the specific product and are determined by the packaging method and the variety of formats.
Send us a request and we will promptly prepare a proposal based on your information.
