Services

Research is the foundation of any effective strategy, and a well-calibrated strategy is the key to a successful brand. Our job is not only to propose well-grounded solutions, but also to drive the internal changes that shape your company's market position.

Our services include:

• Market segmentation, competitor analysis and identification of open niches
• Defining and measuring brand health indicators
• Brand platform development
• Brand portfolio architecture
• Brand communication strategy
• Targeted qualitative and quantitative research
  in marketing and branding on request

Integrated branding means building a brand
from the ground up, based on research-driven positioning. We create brands that rest on a solid strategic foundation and stand out from the competition.

Integrated branding includes:

• Brand audit
• Brand platform
• Verbal identity
• Visual identity
• Brand implementation

Rethinking the brand — a new language and look aligned with your business strategy. We drive fundamental changes that make brands more successful in competitive markets.

Rebranding includes the following stages:

• Project research
• Brand strategy update
• Verbal identity
• Visual identity
• Brand implementation

Creating or refining the company's brand
as an employer. A strong employer brand motivates staff, improves the quality of candidates and raises productivity — which directly affects the company's profitability.

Key components of our work:

• Employer brand positioning and EVP
• Verbal and visual elements for communication with employees and candidates
• Embedding corporate values
• Communication strategy for recruitment and retention

The digital extension of your brand — meaningful, addressing real customer needs, built by UX/UI rules and therefore built to convert.

Our digital services include:

• Websites and landing pages
• App development
• Interactive interfaces
• SMM strategies
• Social media account design

Interior design means creating offices and other spaces filled with corporate meaning — spaces that tell visitors about the essence, character and values of the brand.

Interior design in five stages:

• Audit
• Space planning and seating
• Concept design
• Design project and working documentation
• Author's supervision

Attractive packaging that triggers an emotional response, expresses consumer value and motivates purchase.

Multi-page publications convey the full range of brand benefits and values to consumers, partners and colleagues — wrapped in a creative concept crafted by professionals.

Print design includes:

• Content analysis
• Creative idea
• Tactical project delivery
• Pre-press preparation
• Material selection or turnkey print run

Designing points of sale is meticulous work that demands attention to detail: every aspect of the customer journey, the right visual context for the visitor, and an interior that preserves and strengthens the link to the corporate brand.

We deliver retail branding in 4 stages:

• Audit
• Concept design
• Design project and concept book
• Author's supervision

An advertising campaign is the most effective way to show consumers the direct benefits of choosing your brand. Advertising must speak the customer's language and support every strategic initiative of the brand — to build brand knowledge in the target audience and increase sales.

Development in five stages:

• Project immersion
• Creative concept
• Verbal identity
• Visual identity
• Concept implementation

Your long-term action plan for building and maintaining a coherent brand image across different target groups. Based on the brand platform, it keeps marketing effective and minimises errors across multiple channels and audiences.

Corporate identity is the visual language of a brand that makes a company recognisable and builds customer trust. We develop turnkey visual identity systems — from the logo to every touchpoint — creating a coherent brand image that drives recognition and strengthens market position.

We develop and help implement end-to-end solutions for property developers across Russia and abroad: unique brands for residential complexes, company rebranding, naming, corporate identity, verbal and visual communications, promotion strategy and creative advertising concepts.