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Print Design

Printed materials — the most underrated brand communication channel. Compared with outdoor advertising or promotional merchandise, a huge amount of information has to be presented creatively, while also conveying the very essence of the brand and the nuances of its positioning. Such work demands an unconventional approach from those who carry it out and a special feel for large volumes of data.

The agency's seasoned professionals are able to create print design that truly engages consumers — multi-page booklets, brochures, books and catalogs that spark interest in the brand.

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When should the print design concept be updated?

You have updated your brand positioning or carried out a full-scale rebranding.
The way information is presented in printed materials must match the updated brand and reflect the corporate identity.

You have a major event coming up.
The company is celebrating an anniversary, opening a new office or business, or expanding in general — the occasion should, of course, be reflected in printed materials to inform consumers. The profile of your audience is changing.

New target groups require an adjustment of the brand's verbal and visual direction.

Your product range has changed.
If the range has been expanded or a new service has been launched, this also needs to be reflected.

How do we work on print design?

Research.
Once the task has been defined, the agency analyzes the information provided by the client, conducts a competitive analysis and identifies benchmarks. Using proprietary analytical tools, the agency establishes the most relevant conceptual direction for presenting the printed materials.

Creative idea.
Based on the conclusions drawn, a creative idea for the multi-page publication is developed, one that also reflects the full range of the brand's characteristics, its corporate spirit and corporate identity. The idea is then calibrated — to make sure that the agency's vision of the expected result matches the client's.

Preparation for production.
Based on the approved idea, copy is written, photographs are selected or shot, and infographics are created. We think through every technical detail — from color graphics and the last comma to where best to have the materials printed.

Production.
Once the tactical steps have been agreed, the agency's designers handle the layout and prepress.

Print run.
The multi-page publication is released.

Why develop print design with Brandson?

Proprietary technologies.
Proprietary technologies. 20 years of experience have allowed us to develop an entire arsenal of research and analytical methodologies that let us draw sound conclusions and lay a solid foundation for the success of brands across a wide range of industries.

Brand consistency.
We ensure brand integrity and efficient project timing by having project managers, marketers, strategists, designers and copywriters work as a single in-house team.

Experienced team.
Each of our specialists has dozens of completed projects behind them and an education from the best universities in the country and the world.

Pricing and timelines

The cost and timeline for developing multi-page publications depend on the complexity of the project and the scope of work involved.

Send us a request and we will promptly prepare a proposal based on your information.

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