Analytics
and Brand Strategy
Brands developed by Brandson are loved by customers and generate profit for their owners. The reason is simple: the strategic foundation of these brands is backed by facts and analytical insights.
In our arsenal — qualitative and quantitative research, analytical tools and matrices. They allow us to find answers to your questions about:
- target audience preferences;
- priority positioning niches;
- the current state and problem areas of your brand;
- the competitive environment and market conditions.
Every time, we select the tools and methods that solve your business challenge most effectively and take into account your timeline and budget. These include more than 20 adapted technologies and proprietary developments, among them:
- Honey Field, a modified mystery shopping technology;
- Master Map+ and Re:Spirit — tools for precise differentiation from competitors.
We also work with Psychea©, a unique consumer psychotyping technology. It reveals the deep motives, behavioral patterns and communication preferences of consumer segments.
Research — the foundation for making strategic decisions about the brand. Our agency not only conducts brand and market research and analyzes the data, but also formulates a well-grounded and coherent strategy on that basis, so that the results of the research are useful and applicable.
Brand strategy — a solid foundation, a carefully formulated semantic core that allows the brand to speak the same language as its target consumer groups and motivate them to buy.
In addition to shaping the strategy of the master brand, we also work with brand portfolios, building a sound and flexible architecture.
View projectsBrand strategy development is necessary in all cases when:
— It has not been formulated before.
Even the most coherent corporate identity, in harmony with the name and verbal identity of the company or product, is prone to erosion if it is not underpinned by a brand platform.
— The brand is losing market share.
Other trademarks are outpacing yours in the competitive race.
— Your audience profile is changing.
New target groups require an adjustment of the brand's «substance».
— The functional advantages of your product no longer set you apart from competitors.
A company audit is indispensable.
— There are ambiguities and contradictions in the brand architecture.
Allocating audiences, consumer value and roles within your brand portfolio — this is important work, as a result of which each brand will be able to «find» its customers. The brand cannibalization effect and the share of irrelevant leads will be minimized.
Research.
Once the task is defined, the agency, together with the client, draws up a research plan whose results will form the information base for strategic decision-making.
Analysis.
Using proprietary analytical tools, the agency draws conclusions regarding the strategic challenge facing the brand or brand portfolio.
Strategic solution.
The decision made on the basis of these conclusions is developed further, acquiring meanings and creative ideas. A detailed and internally coherent brand platform is formed, and the brand architecture is visualized and documented, defining the role of each brand and the relationships between them.
Proprietary technologies.
20 years of experience have allowed us to develop a whole arsenal of research and analytical methods that enable us to draw accurate conclusions and lay a solid foundation for the success of brands across a wide range of industries.
Versatile team skills.
Our team includes both marketers who prepare and conduct research and interpret its results, and strategists who create original, multi-dimensional and internally coherent solutions based on it.
Resource savings.
With more than 5,000 cases behind us, Brandson has extensive experience and a broad knowledge base across many industries. The agency does no unnecessary work, collecting and analyzing only the information needed to make the key strategic decisions about the brand.
Precise understanding of the task.
We know that the most important thing in any research — is goal-setting. Thanks to the well-coordinated work of our team, you will never find yourself in a situation where large sums have been spent on research but its results cannot be applied.
Timeline and cost depend on the complexity of the project and the scope of work involved. Every strategic project is unique: everything is determined by the task itself and the amount of research required for an effective solution.
Send us a request, and we will promptly prepare a proposal based on your information to give you a precise understanding of price and timeline.
