Sub-brand development for the insurance company VSK
VSK is Russia's largest nationwide universal insurance company, offering more than 100 types of modern insurance services and providing insurance cover for over 130,000 enterprises and organisations and 4.5 million Russian citizens.
Our task was to develop the visual identity of the VIP Insurance sub-brand and its components.
We share the result below.
VSK has the most extensive regional network among Russian insurance companies operating as a single legal entity — more than 840 branches and offices in the country's main administrative and industrial centres, which has allowed it to hold a leading position for more than 20 years.
In autumn 2010, the company's internal research showed that over its years of operation VSK had built up a sizeable pool of affluent clients. The company's management decided to create a new VSK sub-brand tailored to the needs and expectations of high-net-worth clients.
We chose black and silver as the primary colours, underlining the status not only of the brand itself but of its clients.
We also developed the sub-brand's corporate brochure, a welcome pack, image visuals and a personal insurance card.
For more effective communication with consumers, Brandson's specialists selected a quotation by John Davison Rockefeller, which we placed on all of VSK's advertising materials.
As a result of the VSK VIP-Insurance branding project, we developed a unique corporate identity, reflected in the company brochure, which met all the requirements and the character of the sub-brand. The visual attributes of the new VSK sub-brand inherit continuity from the parent brand. The VIP-Insurance logo is executed as a monochrome version of the VSK company mark.
