Motorola Solutions, interior, telecommunications
Motorola is one of the world’s largest manufacturers of electronics and integrated telecommunications, operating in the market since 1928. In the early 2010s the company went through a series of structural changes, most notably a split into two divisions – Motorola Solutions (primarily telecommunications for the b2b market) and Motorola Mobility (smartphones and phones), which was owned by Google until 2014 and is now owned by Lenovo. Following the change in business strategy, the company needed to communicate it to employees in its offices across the world. Motorola Solutions approached this task with the utmost responsibility, developing a new positioning strategy and rolling it out worldwide – including in Russia, where the implementation was carried out by our agency. Employer branding This successful experience was later taken up by Motorola Mobility, which also decided to use physical branding as an element of its global HR strategy. The updated corporate identity, integrated into the interior, helps to highlight the key strengths of Motorola products and to increase employee engagement, thereby having a positive impact on productivity.
Using the available photographic materials and the company’s brand book, we developed and implemented a branding concept for the office space: the reception area, meeting rooms, offices of key employees, the kitchen and the lobbies. To place the accents correctly, we not only studied all the materials carefully but also conducted our own research, which allowed us to formulate the brand’s key values and then bring them into the space through copywriting that conveys corporate values and visual imagery that demonstrates the results of the company’s work. The brand’s core insight – the ability to communicate with one another in any conditions, over any distance and in any language – is conveyed through simple, succinct phrases that embody the spirit of the brand: reliability, confidence and a focus on results. All copy is written in English.
