Methodology
I. Preparatory Stage (Research) (company, product, market)
• Desk-research• Brand hypothesis testing
• Qualitative market research
II. Brand Development
• Positioning concept development• Development of the brand's verbal attributes
• Development of the brand's visual attributes
• Development of guidelines for the use of the brand's visual attributes
III. Brand Promotion Program Development
• Creative concept development• Communication strategy development (integrated marketing communications)
• Media planning
• Advertising concept development
• Adaptation of the creative concept to brand touchpoints in line with the communication strategy
• Website development
