Elena Yufereva, CEO of the Brandson branding agency

A certified specialist in practical and strategic marketing and a consultant on the development and implementation of brand strategies. She graduated from Saint Petersburg State University, Faculty of Journalism, and from INHOLLAND University (Amsterdam, the Netherlands) with a Bachelor of Marketing degree, and completed the Graduate School of International Business programme «Strategic Management of Innovation in the Enterprise».

Member of the CES journalists' association (Las Vegas, USA).

Author of a number of seminars and training courses, as well as publications on the practice and theory of branding in the specialist and business press.

Member of the Board of the Association of Branding Companies of Russia (ABCR).

She has extensive hands-on experience in developing, implementing and promoting Russian and international brands across a range of industries. In particular, the clients of the Brandson agency include: the Ancor staffing holding, Bank «Saint Petersburg», «Russian Standard» Bank, Motorola Mobility, Motorola Solution, the consulting company Case, «United Energy Company», «Gazprom Neft», the «Development Bank of Kazakhstan», the real estate developer «SPb Renovation», «Power Machines» and many others.

A number of projects are delivered jointly with international partners, which makes it possible to tackle complex, large-scale tasks effectively anywhere in the world. 

Grigory Khrabrov – Brand Strategist

Saint Petersburg State University, Faculty of Philology.

A certified specialist in linguistics and a graduate of the Faculty of Philology of Saint Petersburg State University.

Bachelor of Philology («Theoretical Linguistics»), Master's degree in «Corporate Communications and Strategic Marketing»; completed an internship at the «American University» (American University). An experienced journalist and copywriter, author of theoretical and academic papers on generative linguistics, text linguistics and politics. He has headed the production of various  media projects and has been published many times in the largest federal media outlets.

He acts as a regular expert on the «Echo of Moscow» radio station, at the «ITAR-TASS» news agency and in specialist advertising and branding media. 

Elena Root (Arkadyeva) - Executive Director

MGI, Faculty of Journalism.

A certified specialist in branding, PR and marketing.

Experience in managing complex branding projects in real estate development, insurance,  consulting, retail and industry.

Experience in top-level negotiations, in planning and overseeing marketing activities, and in taking part in industry events. She has delivered more than 90 successful projects in the B2B, B2G and B2C sectors, many of which have won awards at Russian and international festivals.

Ekaterina Korsunova - Project Director 

Saint Petersburg State Electrotechnical University.

A specialist in strategic marketing and public relations.

Experience in managing complex projects in retail, banking, consulting, HR and corporate communications. More than 90 successful projects in various industries in total. A speaker at various conferences, she provides commentary for leading media outlets and at industry events.