Brand Development

Branding  Agency. Brand Development and Employer Branding

Brandson is a modern  branding agency  whose professional staff form a close-knit team of experts and people  united by one common goal -  to deliver first-class  brand development for your company. Taking an individual approach to every client  who turns  to our agency, we  use a comprehensive method  of branding and employer branding, which involves  the following steps:

• market monitoring and  marketing research;
• product development itself;
• positioning;
• creative;
• naming;
• employer branding;
• creating and structuring the brand book;
• brand promotion
• brand creation and promotion
• brand promotion services

As a modern and dynamically growing company, branding agency Brandson applies   innovative and up-to-date  technologies in its work, and also  actively draws on its own extensive experience,  which  is what allows us  to deliver branding successfully in  domestic and   international markets, offering unique services – for example, employer branding.  Our  rich portfolio shows that we have already   worked with  well-known companies and  effectively promoted their brands,  compiled brand books – in other words, applied all our efforts and creative capabilities to  increase the value   of the product.

For  branding to deliver  results, you need to work only with those  branding agencies that   take responsibility for the outcome of the brand development work they perform and can guarantee you excellent results from the collaboration and the subsequent employer branding. Branding agency Brandson is exactly such a virtuoso professional  in this advertising field,  an agency that,  at any stage of  building  a brand,  is ready to offer its clients  commercially advantageous solutions that  will  activate  sales growth and create the conditions for maintaining  a favorable  image.

Having read all this, you may ask yourself – «But why should I turn to a branding agency when I can  use the services of an advertising agency and order a brand book?». You would be right to put  such a question on the agenda, but the point is that an ordinary advertising agency will not  offer you such a comprehensive range of services  for brand development,  which will include naming, brand book creation, employer branding and  many other important, useful and  highly effective activities. Branding agency  Brandson, however, delivers all of them at attractive prices and with pleasant client service, so that in the future you will only admire the high professionalism of our work and its stunning, outstanding effectiveness!

Branding agency Brandson is a goldmine of creative and  distinctive, original, fresh,  productive ideas which, without any doubt,  will allow your brand  to grow  and gain color and shape in the eyes of the audience, and, through employer branding, will convey your advantages to the people who work for you as well.

Branding agency. Brand development and employer branding

Brandson – an agency that specializes in developing and supporting brands, that is, integrated trademarks working effectively within the information space of their target audience.

We have vast experience in creating and refreshing product and corporate brands, and among our clients – many of Russia's leading companies.

Our proprietary methodology allows us to conduct an in-depth analysis of the brand's environment: the relevant market segment, its target audience, the competitive landscape and related trends in society and the economy.

We build the brand platform as the strategic foundation for all subsequent stages of its development, marketing communications and audience engagement.

The client receives not only a complete set of up-to-date brand identity and a concept for its development, but also a kind of brand passport – the brand book. It contains all the information about the key principles of building and developing the brand, the brand's communication constants (visual and verbal) and the rules for their use in the media environment.

Our team brings together professionals specializing in every stage of research, analytical and creative work, which allows us to create coherent, forward-looking brands capable of thriving in the market for a long time.

You can order the development of a brand of any type: we handle both product and corporate branding, including employer branding, i.e. building an attractive image of the company in the employer market.

Comprehensive brand development projects – that is our forte, but any company can also commission work on individual stages from us: from a marketing audit of the market and existing trademarks, brands or products to various specific communications, including PR support and classic advertising campaigns using all available media.