Key Logo Design Trends for 2022
A logo is the design element by which a company's products are identified.
A logo – is the design element by which a company's products are identified. Its importance in marketing is hard to overestimate, because it is thanks to this image that the customer knows in advance what they are buying, even if they have never tried this particular product. McDonald’s is a striking example. Whatever country or city in the world you find yourself in – the famous golden arches will show you where to grab a quick, inexpensive bite.
So, the products of well-known companies loved by many are recognised by their logos, and this remains true in 2022. However, if you are only just building your brand, simply having your own trademark is not enough. It must attract maximum attention while conveying the company's message and being unique. Below we look at the design elements you can add to your logo to make it more attractive.
Gradient fill
This technique seems as old as the hills. Nevertheless, buyers continue to like gradient fills. Thanks to the flow of colour, the image becomes three-dimensional and attracts more attention. You can choose all the colours of the rainbow for the gradient or limit yourself to a few shades. This kind of design wins thanks to its contrast and looks good regardless of size and placement.
A «fresher» option from a design perspective is a gradient fill in 3D format. It can lend individuality even to simple, unpretentious elements.
Negative space
This technique is a kind of hide-and-seek, where some images are seemingly concealed by others. In 2022 this approach still arouses buyers' interest and makes them look at the logo design for a long time. Naturally, this helps the brand to be remembered better.
Unusual typeface
A current trend is turning the logo into text. Some brands, such as Coca-Cola, have long used this technique. Its uniqueness lies in the original lettering, in replacing, distorting or resizing the letters. The advantage of this approach is that the buyer immediately sees which brand they are dealing with. They do not have to remember what a particular image stands for.
Restraint
A trend of recent years, including in logo design, is minimalism. Small marks that are a concise reflection of the name are easy to remember, and their relevance does not diminish with the years. Simple logos are easy to adapt to almost any design. They are convenient to place on a small label or product packaging, and to use in advertising materials or mobile apps. Minimalist design scales easily while remaining legible.
Merged letters
A popular logo design that demonstrates the harmony and conciseness of the brand's products. It is a refined aesthetic that holds people's attention, helping the company and its products to be remembered better.
Emblems
They showcase the brand's ideas while at the same time serving as a kind of protection against counterfeiting. The brand's values are reflected in the individual graphic elements of the emblem. It does not have to be complex at all – on the contrary, simpler and more concise design options are remembered better.
Monochrome logos
The main task here is to choose the shade that can represent the company on the market with dignity and reflect its core values. The corporate brand book can be used when selecting them. If you currently have no restrictions, bear in mind that calm, warm colours are on trend in 2022.
Optical illusions
An effective way to attract attention. Shifted shapes, 3D effects, various colour combinations and unique pairings can be used in creating a logo. Optical illusions create effects of volume and flowing shapes, which makes them interesting to look at for a long time.
Classic black-and-white design
Emphasises the simplicity and elegance of the brand. Despite its apparent simplicity, even here designers have plenty of room for creativity. For example, you can add barely noticeable unique details, or slightly change the slant and style of the typefaces.
What not to use in logo design in 2022
Alongside trends, there are also anti-trends – outdated solutions everyone is tired of, which should be avoided. These include:
- retro style. Today it suits a fairly limited number of companies, so this kind of design should be introduced with caution;
- complex lettering. Today's consumer wants a simple and understandable product, not to decipher its name;
- general intricacy. A logo – is a short message to the buyer, and there is no need to pack the entire meaning of your business into it. In 2022 it is worth sticking to minimalism in everything and remembering the «golden rule»: the fewer the elements – the easier they are to remember.
Should you follow trends? To a certain extent, yes, if you want to achieve your goals and present your product correctly to the target audience. But it is important to bear in mind that fashion is fickle. So, first and foremost, you need to build on the specifics of the product and assess how well a particular 2022 trend suits it.
