Total Skills Network Is Now in Switzerland
We are slicing the cheese and opening the champagne with a Swiss army knife: Total Skills Network is entering a new European market.
It has been a long road, but the Total network now has an office at via G. Buffi 2 in Lugano. Lugano — is the third most important financial centre in Switzerland, a city that hosts conferences and has well-developed business and banking sectors.
«For us this is an important event. Switzerland attracts us not only with its exceptional degree of economic freedom, but also with the opportunity to work with the financial sector. The Swiss franc — is the most stable currency in the world. A large number of financial and banking organisations are represented on the local market. In Russia we work actively with this industry, and we manage to combine local and international experience: think global, create local. What is more, Russian creatives and marketing specialists are currently in considerable demand abroad. That is why we decided that our services would be in demand in Switzerland as well», — says Elena Yufereva, CEO of Brandson (TSN).
When people talk about Switzerland, the first things that come to mind are expensive watches, premium chocolate, delicious cheeses and reliable banks. But this is far from the main reason Switzerland is attractive, especially for those interested in doing business. The Swiss economy is one of the most competitive and, above all, most stable economies in the world, which matters to potential investors. Moreover, the country offers relatively low corporate taxes, which makes Switzerland an even more advantageous and promising location for a Total Skills Network office. We expect branding services to be in demand, since 99% of companies in Switzerland — are small and medium-sized businesses that need to differentiate themselves effectively from competitors. And Switzerland's extensive banking sector allows Total Skills Network to draw on a high level of expertise in this field, thanks to the large number of banking industry projects on our home market.
The international Total Skills Network, with offices in China, the Netherlands, Russia and Switzerland, has been operating on the branding services market for more than 50 years and firmly ranks among the top ten companies in the world providing strategic and creative solutions for business.
«Our partnership — is a kind of bridge that can open up many new opportunities by combining our skills and knowledge, our creative and business developments. We are expanding the scope of our shared competence, which allows us to provide our clients with higher-quality, more comprehensive solutions», — says Bob van der Lee, Managing Director of Total Skills Network. This allows us to draw on international expertise and involve colleagues from abroad in our clients' projects.
Total Skills Network has already developed branding for: TOYOTA, Hilton hotels & resorts, Hochland, «Gazprom Neft», «Norilsk Nickel», JTI, KLM, LG, Heineken, Wrike, MTS, Royal Flora Holland, Deutsche Telekom IT Solutions (ex. T-sistems), and others.
For 2022 we have set ourselves the goal of opening an office in yet another country, but we will tell you about that a little later.
