Team
To date, the Brandson team has more than 1,000 successfully completed projects for the world's and Russia's largest brands under its belt.
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A strong analytics department, a professional design team and responsible project managers enable the Brandson agency to deliver virtually any branding task. We love, value and develop every member of our team. Our specialists continuously improve their professional skills, attend training courses and industry events. As an agency, we take part in conferences and round tables and also run our own master classes. The Brandson team has strong expertise in employer branding and brand implementation.Project team
The project team for every branding project includes a project manager, an art director, a marketing specialist, a copywriter and designers. We offer tailor-made solutions, so the project team is assembled individually for each project. Depending on the specific task, the team may include professionals from related fields: a developer, a media planner, an architect, an interior designer, a landscape designer, a fashion designer and so on.
Our principle:
Honest and on time.
The company's specialists regularly take part in major Russian and international industry events with lectures, master classes, creative work and integrated projects.
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Elena Yufereva, CEO of the Brandson branding agencyA certified specialist in practical and strategic marketing and a consultant on the development and implementation of brand strategies. She graduated from the Faculty of Journalism of Saint Petersburg State University and from INHOLLAND University (Amsterdam, the Netherlands) with a Bachelor of Marketing degree, and also completed the Graduate School of International Business programme in «Strategic Management of Innovation in the Enterprise». Member of the CES journalists' association, Las Vegas. Author of a number of seminars and training courses, as well as publications in the specialist and business press on the practice and theory of branding. Member of the Board of the Association of Branding Companies of Russia She has extensive hands-on experience in developing, implementing and promoting Russian and international brands across a range of industries. Brandson's clients include the Ancor HR holding, Bank Saint Petersburg, Russian Standard Bank, Motorola Mobility, Motorola Solutions, the consulting company Case, the United Energy Company, Gazprom Neft, the Development Bank of Kazakhstan, the real estate developer SPb Renovation, Power Machines and many others. A number of projects are delivered together with international partners, which allows us to tackle complex and large-scale tasks effectively anywhere in the world. |
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Saint Petersburg State University, Faculty of Philology.
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Elena Root (Arkadyeva) - Executive DirectorMoscow Humanitarian Institute, Faculty of Journalism. A certified specialist in branding, PR and marketing. Experience in managing integrated branding projects in real estate development, insurance, consulting, retail and industry. Experience in top-level negotiations, planning and supervising marketing activities and taking part in industry events. She has delivered more than 90 successful projects in the B2B, B2G and B2C sectors, many of which have won awards at Russian and international festivals. She regularly speaks at various industry events in sessions devoted to place branding, real estate development and retail.
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