BRAND EVOLUTION
We specialize in integrated projects. This allows us to run workflows in parallel and thereby minimize time costs while solving tasks of any complexity.
We have a broad specialization (B2B, B2C, B2G) and a diverse set of competencies in consumer, corporate and place branding, as well as in the design and branding of retail outlets («physical» branding), corporate PR, advertising campaign development and SMM promotion.
We work in the sectors where we have accumulated substantial experience. These include: real estate, construction, banking, investment, industry, insurance, telecommunications, real estate development, energy, retail, HoReCa, and the fashion, beauty and health industries.
The agency delivers a number of projects jointly with international partners, which allows us to effectively tackle complex and large-scale tasks anywhere in the world.
We use an innovation-seeking strategy that helps identify new competitive niches for our clients and apply the most advanced methodologies when working on projects.
We are a branding agency – one whose services are sought after by Russia's leading companies. Over years of successful work we have built a unique base of expertise across a range of market sectors. This gives us access to the most hard-to-reach expert opinions and specialist assessments.
The Brandson team is made up of professionals with extensive hands-on experience and deep expertise in various areas of strategy, marketing, advertising, PR and design. Our in-house staff of strategists, marketers, architects and designers of different profiles allows our creative branding agency to solve tasks of any complexity. We take a selective approach to recruitment, choosing the best professionals from all over Russia. Our key specialists hold internationally recognized degrees and are fluent in English.
We take an active part in the life of the Association of Branding Companies of Russia (ABCR), help shape industry standards, organize and speak at conferences and seminars, and exchange experience with colleagues from Moscow branding agencies. We care about the future and develop the professional educational environment, train specialists, hold master classes at leading universities (St. Petersburg State University, St. Petersburg State University of Industrial Technologies and Design, St. Petersburg State Polytechnic University) and teach at specialized platforms such as the Higher School of Branding. We are part of the expert community – the one that sets the direction for Russian branding.
